Competition Analysis

At Didit, we believe in radical transparency. This guide provides a factual, detailed comparison between Didit V2 and other major players in the market like Sumsub, Onfido, Veriff, and Persona. We want to empower you to make the best decision for your business.

Our Philosophy: A Fundamentally Different Approach

Before diving into features, it's important to understand the philosophical difference.

Common pain points in traditional IDV include:

Complex contracts → long-term lock-ins, high minimum commitments
Bundled pricing → paying for unnecessary services you’ll never use
Opaque pricing → no public costs, every deal is bespoke
Sales-gated access → need to talk to sales just to see the API or sandbox
Manual review dependence → slow decisions, poor UX, low pass-through rates

⚔️ Didit V2 was designed to break this model entirely:

Pillar	What it means for you
Affordability	Free Core KYC + pay-per-success → up to 70% cheaper than incumbents
Flexibility	Build workflows à la carte with only the features you truly need
Ease of Use	Launch in minutes using our drag-and-drop builder or developer-first APIs
Openness	Transparent pricing (didit.me/pricing), instant sandbox, public docs for all

Why the World’s Smartest Companies Are Switching to Didit

Tired of outdated, overpriced, and opaque IDV providers? Didit delivers more features, fairer pricing, and instant access — all powered by our AI-native, developer-first platform. See how Didit stacks up against legacy vendors on both capabilities and cost.

Feature	Didit	Sumsub	Veriff	Persona	Onfido	Others IDV
ID Verification	✅	✅	✅	✅	✅	✅
NFC Verification	✅	✅	✅	❔	✅	❌
Passive Liveness	✅	✅	✅	✅	✅	✅
Active Liveness	✅	✅	✅	✅	✅	❔
Reusable KYC	✅	✅	❌	❌	❌	❌
Face Match 1:1	✅	✅	✅	✅	✅	✅
AML Screening	✅	✅	✅	✅	✅	❔
AML Ongoing Monitoring	✅	✅	✅	✅	✅	❔
Proof of Address	✅	✅	✅	✅	✅	❌
Age Estimation	✅	✅	✅	✅	❌	❌
Phone Verification	✅	✅	❌	✅	✅	❌
IP Analysis	✅	✅	✅	✅	✅	❌
White Label	✅	✅	✅	❌	❌	❌
Blocklisting & Duplicated	✅	✅	✅	❔	✅	❌
Database Validation	✅	✅	❔	❔	❔	❌
Data Retention	Unlimited	N/A	90d	180d	365d	90d
Instant Sandbox Access	✅	❔¹	❔¹	❔¹	❌	❌
Public API	✅	❌	❌	❌	❌	❌
Public Pricing	✅	❔²	❔²	❌	❌	❌

Notes:
¹ Veriff & Sumsub & Persona offers a free trial, but full sandbox access and features can be limited. ² Veriff & Sumsub have limited public pricing for self-serve tiers; enterprise pricing is opaque and quote-based.

Pricing Comparison (Aug 17, 2025)

Pricing shown is cumulative — each “+” feature builds on top of the base feature set above it.

Metric	Didit	Sumsub	Veriff	Ondato	Persona	Others
Annual Commit	`No`	Yes	Yes	Yes	Yes	Yes*
Minimum Monthly	`$0`	$299	$209	$666	$500*	$250*
Price per verification
ID + Passive + Face Match	`$0.00`	$1.35	$1.39	$1.64	$1.50*	$1.50*
+ Active Liveness	`$0.15`	$1.35	$1.39	$1.64	$1.50*	$1.50*
+AML + Monitoring	`$0.57`	$1.92	$2.42	$2.54	$2.07*	$2.07*
+Phone Verification	`$0.67`	$2.20	$2.70*	$2.87	$2.35*	$2.35*
+Proof of Address	`$1.17`	$3.55	$4.05*	$3.57	$3.70*	$3.70*
Source	didit.me	sumsub.com	veriff.com	ondato.com	withpersona.com	—

*Estimated when official pricing not publicly available.

Detailed Competitor Breakdowns

How Didit Compares to Sumsub

Sumsub is a comprehensive platform, but its value can be diminished by a complex, tiered pricing model with high minimums and per-field add-on charges that lead to unpredictable costs.

Aspect	Didit V2	Sumsub
Pricing Model	✅ Prepaid Credits & Pay-Per-Success: Transparent, no expiry, no minimums.	❌ Tiered Subscriptions: Requires long-term commitments, high minimums ($299/mo), and has complex per-field add-on costs. (Source: sumsub.com/pricing)
Core KYC Cost	✅ Free & Unlimited: IDV, Passive Liveness, Face Match included.	❌ Bundled in High-Cost Plans: Base verification costs start at $1.85 and increase with add-ons.
Flexibility	✅ Fully Modular: Use the no-code builder to combine any service you need.	❌ Limited Customization: Relies on predefined modules, making it difficult to tailor flows to specific risk profiles.
Integration	✅ Instant & Open: Self-service onboarding with an instant sandbox. Live in minutes.	❌ Gated & Slower: Integration can take 1-7+ days and often requires technical support.

How Didit Compares to Onfido

Onfido is a well-established, enterprise-first player. However, their model is built on opacity, requiring lengthy sales cycles and high-value contracts, making it inaccessible for many modern, agile businesses.

Aspect	Didit V2	Onfido
Pricing Model	✅ Public & Transparent: Prepaid credits with no minimums.	❌ Opaque & Quote-Based: Requires sales engagement for all pricing. No public figures.
Flexibility	✅ Pay-Per-Use & Modular: No lock-in, build the workflow you need.	❌ Annual Contracts: Typically requires a 12-month lock-in with volume commitments.
Integration	✅ Instant Sandbox: Self-service onboarding for developers.	❌ Sales-Gated: No instant sandbox access; requires contacting sales to begin evaluation.

How Didit Compares to Veriff

Veriff offers a self-serve plan, but it comes with restrictive session caps and high per-verification costs that can penalize growth. Their enterprise model mirrors the traditional, opaque approach.

Aspect	Didit V2	Veriff
Pricing Model	✅ Prepaid Credits & No Caps: No minimums, no session limits.	❌ Closed Monthly Plans: Self-serve plans have high costs (starting at $209/mo) and restrictive session caps (e.g., 5,000/mo). (Source: veriff.com/plans/self-serve)
Flexibility	✅ Fully Customizable Workflows: Build any flow with our modular tools.	❌ Limited Customization: Rigid flows can hinder the optimization of the user onboarding experience.
Integration	✅ Simple & Fast: Instant sandbox and self-service for all.	❌ Integration Complexity: Can require more development effort, increasing operational costs.

How Didit Compares to Persona

Persona offers a powerful workflow engine but often gates key features like sandbox access and self-service behind expensive, high-tier plans, forcing customers into long-term contracts to get the flexibility they need.

Aspect	Didit V2	Persona
Pricing Model	✅ Prepaid Credits & No Expiry: Pay only for what you use.	❌ Long-Term Contracts & Minimums: Tiered SaaS plans start at $250/mo and often require annual commitments.
Integration	✅ Instant Sandbox & Self-Service for ALL: Every user gets full access from day one.	❌ Gated Access: Sandbox and self-service features are often locked behind high-tier plans, requiring a sales call to start.
Flexibility	✅ Pay-Per-Use with No Surcharges: All features are accessible from your universal credit balance.	❌ Surcharges for Features: Often requires upgrading plans or paying extra for specific modules.

How Didit Compares to Local LATAM Providers (e.g., idwall, Unico)

While local providers offer strong regional knowledge, they often lack the global scalability, modern technology stack, and flexible business model required by companies with international ambitions.

Aspect	Didit V2	idwall / Unico
Market Focus	✅ Global-First with Strong LATAM Fit: Cutting-edge tech that scales worldwide.	❌ Brazil/LATAM-Centric: Can be a barrier for businesses with global expansion plans.
Pricing Model	✅ Prepaid Credits & Free Core KYC: Highly affordable and flexible for the LATAM market.	❌ High Annual Contracts: Often require large upfront commitments (~$14k+ for idwall), which is inflexible.
Integration	✅ Instant Sandbox & Self-Service API: Start building in minutes.	❌ Sales-Gated: Requires contacting sales to initiate the integration process.